Integrating Web Design & Digital Marketing

Business owners have become more precise and detail oriented when it comes to the presentation of their content on the web. This is due to the new more dynamic, flexible and captivating design possibilities available in the market. Today, the website’s design is what captivates the audience at first sight is just as important as the content on the site.

A research conducted by Kinesis Inc. shows that it takes a half second for a person to be attracted to, or lose immediate interest towards your business when your website page loads. Integrating an effective design with a persuasive message helps to attract and retain the attention of a larger audience.

Here are six points that a digital marketer should note when integrating web design and digital marketing elements:

1. Proper Planning – Consistent Branding Across Campaigns

It is very essential to have your business brand constant online. Proper planning and having a concise strategy ensures that your brand is not only on your website, but also being well and correctly promoted on social media. The online authority of your brand should be kept consistent to have readers retain the sense of flow and continuation in your messaging.

2. Simplifying Content – Catchy and Easy to Read

Your content must be catchy enough to captivate the attention of the customer, yet easy to read and understand. You can use different fonts and color combinations. Use those colors which represent your brand with the help of color psychology. Also add relevant and good quality images on your website and campaign.

3. Visual Styling Your Website

Add sidebars, navigation and widgets to make your website more harmonious and easy to access. The User Experience (UX) of a website is often overlooked, and it takes a lot of effort to streamline the different webpages to ensure consistency, continuation as well as serve as a guide to the reader.

4. Ensure Cross-Platform Compatibility

Verify that your website is not only compatible with desktops and laptops, but also compatible with tabloids and smartphones. Smartphone usage has increased tremendously, and web designs need to be able to adapt any device. Your business will flourish more since it will be easily accessible to a lot more people.

5. Integrate Marketing Data into Your Design-Based A/B testing

Many online businesses choose to test their web design through instinct and do not understand the importance of Design-Based A/B testing. To verify an effective testing it is best to use marketing data to know what to test. Marketing data can be gained through surveys, heat maps and analytics. You can then use this marketing data to know where you should focus more and what needs to be improved upon.

6. Make Sure to Incorporate Landing Page Elements across your Website

Landing pages establish a great impression of your website and business, and it is critical to know what the best elements are for the landing pages. No two businesses require the same elements because components like a compelling headline, persuasive copy, engaging images and trust indicators are all different for each business. Make sure that your website consists of at least these elements of landing pages.

A great web design can combine with your digital marketing plan to help make it better and more effective. How you present your business online can substantially increase the number of readers and leads, so make sure to incorporate these elements and tips while working on your web design.

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