What is the Most Effective Approach for Lead Generation

Statistics indicate that inbound marketing has grown rapidly.

  • Gartner: properly executed Inbound Marketing tactics are 10 times more effective for lead conversion compared to outbound methods.
  • Hubspot: Inbound practices produce 54% more leads than traditional outbound practices.
  • Mashable: Inbound marketing costs 62 percent less per lead than traditional outbound marketing
  • Hubspot: The number of marketers who state they are practicing inbound rose from 60% in 2014 to 85% in 2015, while the percentage of marketers who concede they don’t run inbound was nearly halved to 13%

As popularity of using inbound marketing increases, a good inbound marketing engine tends to take a longer period to develop and to generate leads. Outbound marketing can be very effective when working around triggers of the targeted audience especially to jumpstart leads generation.

The most effective leads generation approach is to deploy a combination of inbound and outbound marketing based off a strategic mindset and plan and a clear set of goals. Inbound and outbound marketing are symbiotically related, as such, leveraging on each of their strengths is critical to lead generation success and provides a good balance of short term and long term leads flow. In addition to inbound and outbound marketing, a marketing strategy that considers PR or Public Relations would be impactful to create visibility of your brand, products or services, and build the reputation and authority of your company. Publicity from neutral sources is often persuasive and works towards attracting potential customers to engage with your company.